Straight Up Bar Services is a New York–based hospitality consultancy specializing in bar programs, coffee concepts, and service excellence. Founded by Giorgio Gervasoni, an internationally recognized bartender and consultant with experience across award-winning venues in Australia, Europe, and the United States, the company was created to help venues deliver hospitality that feels intentional, consistent, and unforgettable — Straight Up.

We work with bars, restaurants, and hotels to design distinctive beverage programs, streamline operations, and elevate guest experiences. From concept creation and staff training to brand development and menu design, every project combines creativity, precision, and a deep respect for the craft of hospitality.

With roots in some of the world’s most celebrated bar and coffee cultures, Straight Up Bar Services brings a global perspective and a hands-on approach to every collaboration — turning venues into destinations and service into an art form.